Happy Days are Here Again!

Below is a press release that was recently posted on the ABC Website. What are your initial thoughts? The highlights in red are those juicy details that stand out to me. A breakdown of the announcement will be provided in days to come with a more thorough analysis. You can learn a lot from a press release. I'm just saying...

ABC'S NEW BACHELOR IS A SINCERE, SEXY, SUCCESSFUL SELF-MADE MAN WHO MAY BE THE SERIES' HOTTEST GUY YET

The 11th Edition of ABC's Popular Romance Reality Series Will Premiere With a 90-Minute Special on Monday, September 24

Brad Womack, 34, is a successful, self-made entrepreneur. It doesn't hurt that his sexy good looks make him The Bachelor's own "McSteamy."

For all his hard-earned accomplishments, there is one thing missing from Brad's life: He is ready to find his soul mate, settle down and have the family life he has so long desired. But Brad's heart, determination and commitment have already given him a good head start. Currently residing in Austin, Texas, Brad co-owns four lucrative bars with his two brothers, Chad and Wesley, both of whom are married. With the success of these establishments, they are now looking to expand into other ventures and are in the early stages of developing a hotel.

Brad had an early plan to make his mark on the world and, at 19, left Texas State University (known then as Southwest Texas State) after one year of college to work in oil fields across the country to save up money. His eight-year odyssey took him all over Texas and then to Louisiana, North Dakota and California.

After working diligently in the oil fields, he got into bartending with his twin brother, Chad. After some eight months tending bar, he had enough money saved to finance the purchase of his first drinking establishment with his brothers in 2001, when he was just 28. Since then, their very successful business has exploded to where they've purchased a bar a year.

However Brad has had to overcome some obstacles on his way to his booming business career. Born in Atlanta, his family stayed there until he was 12 years old, and then the family moved to Livingston, Texas, where he went to high school. Growing up in a single-parent home, his challenging days as a youngster helped to instill in him a good work ethic, the importance of a stable family and the ability to be a good provider. Not born with a silver spoon in his mouth, he is appreciative of what he has accomplished on his own. These strong values, coupled with great looks and undeniable sex appeal, make him the perfect catch.

Brad is sincere about his search and optimistic that he will find the woman who could become his wife. Hosted by Chris Harrison, The Bachelor is produced by Next Entertainment in association with Warner Horizon Television. Mike Fleiss and Lisa Levenson are the executive producers. David Bohnert and Martin Hilton are the co-executive producers.